Tag: The North Face Purple Label

If I were to sum up North Face Purple Label in two words, they’d be exclusive and consistent. The Japan offshoot of the main North Face brand is alot more aspirational than the typical gear you’d find at Modell’s or in a suburban American mall. The color palette shifts for warmer weather, transitional towards tans, beiges, and navy. The fits are refined and really allow alot of flexibility in terms of the outfits you can create using these pieces. In terms of functionality, outerwear with COOLMAX construction allow for lightweight protection from the elements while maintaining breathability. Accessories come in the form of backpacks, duffles, bucket caps and nylon pouches. As per usual with Purple Label, it’s also nice to see to see items for women here as well, for that ultimate instagram power couple flex. Get the gear online or through Nanamica stores. Click through for more of the lookbook.

The North Face Purple Label has evolved into what the regular North Face brand would be in an utopian American Society. The Japan sub-brand is understated, lightly branded and has a practical slim cut that still allows for layering. Select items are available for both men and women. On the men’s side, the outerwear once again steals the show with a clean color palette of beiges, navy, white and charcoal. There’s also splashes of color with olive green , orange and a really great rainforest print. The styling is easy to emulate for those who really want to buy into the brands look. For those who don’t want to splash out on some of the more standout jackets and coats, there’s plenty of basics (shirting, trousers, turtlenecks) and accessories (check the Bell hat featured in a few looks) to help you fill gaps in your wardrobe.

Oh lastly, I also have to give a shoutout to whoever casts these female models for North Face Purple Label’s shoots, as they definitely killed it again with another girl who’s waifu status. Anyway click through to see all the looks from the spring/summer 2015 season and check the official site for more info on the entire range

North Face Purple Label SS16

The North Face Purple Label SS15 Lookbook