Acronym

ACRONYM x Nike Presto Mid Collection

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The Presto was a incremental step forward in Nike design and 2016 saw it’s return in the form of countless retros. The team at ACRONYM got their hands on the Nike Presto Mid and made it something altogether different. The collection of three colorways of Presto mids is set to release this week after a limited Berlin release and selling out on ACRNM’s webstop. Each model features a functional medial zipper and heel pull tab  with a snap detail. The three colorways include a tonal bamboo/black model, a olive/black version and a eye-popping volt/lava version.

The hype on these is very real so you’ll want to keep posted on the Nike Lab website and other stockists for release info.

UPDATE – The confirmed release day is September 15. Confirmed retailers that will carry these online include END, Haven, Tres Bien, BAIT, Kith, Back Door Bottega, Slam Jam Socialism, Sneakersnstuff, Shoe Gallery, Wellgosh and BDGA.

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Upcoming ACRONYM x Nike Presto

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The release of the ACRONYM x Nike Lunar Forces last year showed that designer Errolson Hugh was not afraid to make drastic design changes to a flagship Nike model.  Photos have now surfaced online of what appears to be the next shoe collaboration between the techwear innovator and Nike. Two sample color ways have emerged both featuring a … Read more

A Techwear Primer

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I have been posting items from some of the key techwear brands for some time now. Pieces by the likes of ACRONYM, Stone Island and Y-3 have been some of my recent grails. I had the chance to write a little introductory guide to techwear for Grailed. In it I cover some of the key … Read more

New Errolson Hugh Interview

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Highsnobiety has posted a great new interview with ACRONYM co-founder Errolson Hugh. In the piece, he touches on the impact of technology on Acronym’s development, how hated the ACR Lunar Forces were prior to release, and some of the huge challenges that the company faced in trying to develop their product and expand the company. … Read more

ACRONYM SS16 Release

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Yesterday saw the launch of the new season from ACRONYM. The spring collection is more focused on layering pieces and pants than it is on outerwear. There’s a great mix of returning classics and new styles. One of my favorite new pants ACR put out is the P20. It’s a tapered pant based on a new idea for mechanical knee articulation. Other highlights are the Nemen J28 jackets which come in 4 colors. Each is beautifully object dyed with a different gradient. Another highlight is the J1B-S , which essentially acts like a remix of the classic J1A.

The stuff has been moving very quickly online but you can find it on the ACRNM site. Other online stockists include END, Haven, Hanon Shop, Hotoveli , IDOL, BDGA and Firmament.

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Nemen X Acronym Nylon 3 Layer GMD Jacket

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Italian artisans Nemen and Berlin based Acronym are back at it with the white tech shell. A riff on the classic J28 Acronym 3 pocket configuration, this iteration comes in a white 3L water resistant shell. Fully decked out with features that include escape zip front closure for, velcro adjust cuffs, taped YKK zip pockets and … Read more

Bryan Lee (Originalprogram) of the Acronymjutsu Instagram

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Bryan Lee (@originalprogram)

Great brands are able to build more than just a following , they inspire whole communities of supporters. Acronym is one brand that has made a mark not just within the techwear sphere but on a dedicated community of collectors and enthusiasts around the world. While it’s price point and exclusivity keep Acronym from really being on the radar in mainstream men’s fashion, fans of the brand can find imagery of gear, fits and even choose to trade, buy and sell the brand through forums , marketplaces like grailed or on private social media groups.

One outlet that has taken off in terms of showcasing the brand through the eyes and lenses of it’s biggest fans is the Acronymjutsu Instagram account.  The instagram account curates images from users around the world that use or wear Acronym. The account serves as both a home base for fans of the brand to keep in touch and communicate but also as a source of inspiration for those looking to buy or style the label in their own way. I spoke with Bryan Lee (@originalprogram) who started the Acronymjutsu account on how it came to be and his long history as a collector of all things Acronym.

Click through to read the feature.

Acronymjutsu Instagram account

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ACRONYM x Nike Lunar Force 1

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(image via 032c)

ACRONYM and Nike Lab are set to release one of the most polarizing sneakers of the year. This is quite an extreme makeover on the iconic Air Force 1 shiloutte. If it looks like a zipper was haphazardly placed onto a regular Lunar Force body, it’s because that was the intention. In a recent interview with 032c, ACRONYM designer Errolson Hugh admitted that once the decision was made to add a functional zip to the sneaker, they were unapologetic about the changes.

There’s nothing subtle about it.  You can immediately see the original design and the new parts that are stuck on. It’s an intervention It’s very unapologetic, and I think it was pretty ballsy of Nike to let us do it.

The sneakers themselves will come in three colorways, a simple black suede/leather iteration. A mainly white model with a a dipped infared-colored heel panel and a pretty crazy multi-color sneaker. The sneakers retail for $200 USD and will be dropping this Thursday, September 17 at online at Nike Lab, Oki-Ni, END Clothing and other retailers.  Click through to see close up photos of the sneakers and also a short conceptual video highlighting the collab that focuses on surveillance.

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ACRONYM FALL/WINTER 2015 Collection

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ACRONYM is one of the leaders in the field of  functional technical garments. The Berlin based label has cultivated a worldwide cult following for it’s products and for good reason; there’s really not much that compares on the market. The fall/winter 2015 season brings back popular styles including the 3A-1 Interops  Messenger Bag Bag and an assortment of Gore-Tex hardshells. Ontop of the always excellent outwear, the pants in the collection are well worth noting. The P10 pant for example is fabricated in schoeller® 3XDRY® Dryskin™ fabric ensuring waterproof performance in a great versatile tapered fit.  Over the years Acronym has done an excellent job streaming their core product assortment and concept and this has resulted in one of their strongest collections to date.

With the collection already hitting online at ACRONYM and at retailers like END Clothing, Firament Berlin and Bureau Belfast be sure to save up and grab your grails quickly before sizes start disappearing.

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Acronym x Nike Lunar Force 1SP

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Fresh off the heels of the re-launch of Nike ACG, Acronym designer Errolson Hugh has once again teamed up with Nike on a new take on the Lunar Force 1. The literal centerpiece of the sneaker is a metal zip that extends up the upper. The sneaker features premium suede along with a patent leather heel. My favorite detail is the branded perforated leather tongue that sits atop the design.

Earlier photos also showed a white colorway of the sneaker but time will tell if those will be released alongside these black/white joints.  Look for these to hit Nike Lab locations and select Tier 0 accounts like END Clothing, Hanon and Oki-Ni in mid-June.

More images after the jump

 

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