Tetsu Nishiyama (or TET for short) is the founder and creative director of Japanese streetwear label WTAPS. Belief is a Moscow men’s shop that carries stock from mostly Japanese streetwear labels including EFFECTOR, MAGICAL DESIGN, MEDICOM TOY, NEIGHBORHOOD, OriginalFake, RATS, WACKO MARIA, WTAPS and WOLF’S HEAD. The interview results from a conversation between the shop and Tets, touching on Mr.Nishiyama’s guiding principles in design and brand communication. The interview also explains TET’s involvement with Ursus Bape.
Below is an exerept from the interview
I wonder how you came to name brand WTAPS and what does it mean?
Before WTAPS there was FPAR (FORTY PERCENTS AGAINST RIGHTS), my original product. FPAR was not only focused on apparel though, but on other creativities as well. At some point I felt like I want to concentrate more on apparel and fashion. So, I called the 2nd brand WTAPS. This is a military term, as you may know, and it means “the second shot always finishes it”. “W” means “twice”. So, WTAPS was my 2nd challenge.