Adidas seems intent on continuing it’s momentum in 2016. The German-based sneaker company saw strong growth with its Adidas Originals brand through the release of hit sneakers like the NMD and Ultra Boost. This short campaign video for it’s SS16 offerings is entitled ‘Your Future is Not Mine’. The clip is a fast moving dystopian film, referencing such themes as millennial’s reliance on social media and technology. The film also reflects Adida’s shifting focus away from just Sports and into the use of influencers and celebrities to push units.
