Japanese Label SOPHNET is more than 15 years in the game. In recent years SOPHNET have expanded their empire through it’s sister labels FCRB (a soccer-focused collaboration with Nike) and Uniform Experiment. In presenting it’s Fall/Winter 2014 video, the brand reaches back in time finding inspiration in 90’s music videos. Timed and set to break beats the clothes are secondary to the mood and feeling created through the strobe-like visuals. The gear that is visible tends to focus on the outerwear and accessory side of things. Expect items to begin dropping in retailers next month.
