NIGO® builds Human Made logo using Coca-Cola cans in Beams’ Warehouse from BEAMSBROADCAST on Vimeo.
Conversations – NIGO® and Hiroshi Kubo – from BEAMSBROADCAST on Vimeo.
Coca-Cola is a one of the world’s most recognized brands and a symbol of American influence. Historically Coca-Cola has been connected through the fashion through the production of licensed t-shirts and other collectable items. In the above videos NIGO® constructs an over-sized version of the Human Made logo using Coca-Cola, Coca-Cola Zero, and Mello Yellow cans and speaks with Beams Men’s Creative Director on the inspiration behind the new range of Coca-Cola branded menswear. The collection features basic t-shirts and button-downs but also work-wear items that are crafted on what actual Coca-Cola employees wear.
